Our Salmon

VAR salmon is truly a magnificent fish; it clearly reflects the environment in which it is grown. This Faroe salmon is carefully nurtured by 3 brothers who have devoted their lives since the early 1980s to the welfare of their fish. They believe that having complete control of the process, from the salmon egg to the final harvest of the fish, gives them the chance to produce an unrivalled product. Their philosophy is to replicate the conditions found in the wild. From the moment the fish hatch they are made to swim against a current. As the fish mature and grow so do the conditions they are subjected to. As smolts they are introduced to the full force of the Atlantic Ocean where they experience 6–8 metre storm waves. Couple these conditions with the long dark winters and long summer days, these fish experience the same conditions as their wild cousins who also winter only 15 miles away. This fish is clearly making its mark as the chefs’ choice in the top end restaurants in the UK.

VAR Salmon is a Faroese fish farmed by a boutique salmon farmer specializing in producing a product for the sushi market in Japan and East Coast of the United States. The three brothers who own the business have been involved in salmon farming since the late 70’s and in the 90’s instigated a radical rethink. Antibiotics and chemicals were phased out, and the whole farming process is now centred around the welfare of the fish and having complete control of the farming process, from fish egg to the eventual harvest. They decided that they would set the standard for producing the finest farmed fish in the world. They knew that their farm locations on the convergence of the North Atlantic drift and the Artic currents gives them a constant all year round sea temperature of between 7-10 degrees and is the reason why the wild Atlantic Salmon are drawn to winter in the Northern waters of the Faroes. These conditions, plus innovation and modem farming techniques have resulted in the brothers being the industry leaders in having the highest feed conversion, and the lowest mortality rates. Pen placements in six metre swells and waves, exceptionally strong currents make this fish farming on the edge. Very low stocking densities and automated feeding techniques are all contributary factors in making this unique product, but it is the same attention to detail and the fishes welfare that are paramount when the harvesting takes place. During the harvest process the pens are towed in slowly from their farm locations. Once in place, a system has been installed that simulates a series of channels of a fast flowing river for the fish to swim up. At the end of the channel is the worlds first fully mobile stun and bleed system, a machine developed by the brothers with a machine manufacturer in Australia. The fish have at no time during this whole process suffered any stress. Recent additional equipment has now eliminated any scale loss during the harvest process to make this a truly unique system. Severn & Wye believe this to be the finest farmed Salmon available today.